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Lessons from the Best Coach: The Importance of Developing a Winning Coaching Culture

Published Date: August 10, 2023

Paperback & Ebook


Out Autumn 2023

140mm x 216mm



FOREWORD by Anson Dorrance


With more than 750 wins, Dr. Jay Martin is the winningest men’s soccer coach in all NCAA divisions. His excellence over four decades is second to none, and he offers the secret to his success in this book. He suggests that coaches do not make players better; only players make players better. So then, what is the job of the coach?


According to Dr. Martin, a coach’s job is to create an environment where the players can get better (the coaching) and want to get better (the players’ motivation). A good coach creates an environment that is motivating, challenging, and fun! This book is a road map all coaches can use to create an environment that is sustainable over time.


In nine lessons, Dr. Martin presents the steps he uses to create a winning team environment. He believes that leaders create the culture, the culture determines acceptable behaviors, and these behaviors are necessary to sustain the winning culture.

Author information

Dr. Jay Martin is the winningest coach in NCAA men’s soccer history with more than 750 wins. He is the first men’s soccer coach in any NCAA division to reach the 700-win mark. His career winning percentage of .802 ranks 12th all-time in the NCAA. In 46 seasons, Martin’s teams have compiled a 291-30-22 record in conference play, a winning percentage of .880, and have won 26 conference crowns. He has been the NCAA Regional Coach of the Year 16 times in his 46 years at Ohio Wesleyan and was named NSCAA national Coach of the Year in 1991, 1998, and 2011. In 2000, Martin received the Ohio Collegiate Soccer Association’s Honor Award, only the fourth time that award was bestowed since the association’s founding in 1949. He received the National Soccer Coaches Association of America’s Honor Award in 2007 and was inducted into the United Soccer Coaches Hall of Fame in 2020.


Anson Dorrance has one of the most successful coaching records in athletics. He is currently the head coach of the women’s soccer program at the University of North Carolina. Under Dorrance’s leadership, the Tar Heels have won 21 of 41 NCAA Women’s Soccer Championships. He has led his team to a 101-game unbeaten streak and coached 13 different women to a total of 20 National Player of the Year awards.

The NCAA has recognized Dorrance as the Women’s Soccer Coach of the Year seven times (1982, 1986, 1997, 2000, 2001, 2003 and 2006) and as the Men’s Soccer Coach of the Year in 1987. On March 10, 2008, Dorrance was elected to the National Soccer Hall of Fame.

Where to buy

RRP £12.95


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