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The Future of Sports: How Artificial Intelligence, Biohacking, and Climate Change Influence the Development of Sports

Published Date: May 18, 2026

Paperback & Ebook. Select retailer in box below

£24.95

Out Spring 2027

English
9781782553021

Description

 

The Future of Sports is a visionary and critically reflective book about the profound changes that are transforming sport, technologically, socially, ecologically, and economically. It explains how artificial intelligence is redefining training logic; how genetic analysis and biohacking are shaping the athletes of the future; and why climate change is robbing sport of its old certainties.

 

Instead of providing ready-made solutions, the book raises uncomfortable questions: Who will control athletes’ bodies tomorrow? What does performance mean in a world of optimisation? And how can sport remain human when everything becomes measurable by machine? The Future of Sports is not science fiction, but rather it is an intelligent and thought-provoking look at a possible future that has long since become a reality.

 

Author information

 

Jan Kratochvil is an expert in sports trends and future technologies. After graduating with a degree in political communication, he founded a marketing agency, advised sports clubs and associations, taught sports management, and worked in the sporting goods industry for over fifteen years. Today, as CMO of the DPNY agency, he develops brands and oversees groundbreaking projects in the health sector as well as publishes articles on sports and innovation.

 

 

Where to buy

RRP £24.95

 

All our titles are available through good book stores up and down the land and we encourage buyers to support their local bookshops.

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